Digital Marketing

Types of YouTube Video Ads in Google Ads

Types of youtube video ads in google ads:


YouTube is a popular online video-sharing platform that allows users to upload, share, and view videos. YouTube has since grown to become one of the largest and most influential websites on the internet.

Google offers several types of video ads to help businesses reach their target audience. Here are some of the different types of video ads available on Google:

On YouTube, users can find a vast array of videos on almost any topic imaginable, including music videos, movie trailers, tutorials, vlogs, comedy sketches, educational content, and much more. The platform enables individuals, content creators, and businesses to share their videos with a global audience.

Viewers can search for videos, subscribe to channels to receive updates, like and comment on videos, create playlists, and share videos with others.

Types of video ads:

They are:

1.        Skippable ads

2.        Non- skippable ads

3.        Bumper ads

4.        Outstream ads

5.        Instream ads

6.        Ad sequence ads

1.Skippable ads : Skippable  ads are a type of ad format commonly used in online advertising, including Google Ads. Skippable ads are video ads that allow viewers to skip the ad after a specified amount of time, usually after 5 seconds. This feature gives users the option to skip the ad if they’re not interested, while still providing advertisers with an opportunity to capture the viewer’s attention.

2.Non-Skippable ads: Non-skippable ads are another type of ad format available in Google Ads. Unlike skippable ads, non-skippable ads do not provide viewers with the option to skip the ad after a certain duration. Instead, viewers are required to watch the entire ad before accessing the desired content.

3.Bumper ads: Bumper ads are short, non-skippable video ads that play before, during, or after YouTube videos. They are limited to a maximum length of 6 seconds and are designed to deliver quick and memorable messages.

4.Outstream ads: Outstream ads are mobile-only video ads that play automatically on partner websites and apps, but not within a video player. They start with the sound off and can expand to fullscreen when the user interacts with them. ads: These are skippable ads that play before, during, or after YouTube videos. Viewers have the option to skip the ad after a few seconds, and advertisers only pay when the viewer watches the ad for at least 30 seconds or interacts with it.

6. Ad- Sequence ads: Ad sequencing in Google Ads allows advertisers to create a series of ads that are shown to viewers in a specific order. It helps advertisers tell a story or deliver a cohesive message by controlling the sequence in which their ads are displayed. Ad sequencing can be used with different ad formats, including skippable and non-skippable in-stream ads, bumper ads, and TrueView ads on YouTube. For example, an advertiser may have ad groups named “Introduction,””Product Features,” and “Call-to-Action.”


YouTube has become a significant part of popular culture, influencing entertainment, education, and communication. It has revolutionized the way videos are consumed, offering a platform for anyone with an internet connection to share their stories, talents, and knowledge with the world.

These are just a few examples of the different types of video ads available on Google. Each ad type has its own benefits and targeting options, allowing advertisers to choose the format that aligns best with their advertising goals and target audience..