Digital Marketing

Project Management Tools for Digital Marketing Agencies

Project Management Tools – In the age of digital technology, it comes as no shocker that marketing strategies have also shifted broadly to the digital sphere. Brands are ready to spare the same amount of money on digital marketing as they do on big billboards.

The ROI of digital marketing is growing every day with newer business strategies and more active users of the internet. With the exponential rise of the scope of digital marketing, the pressure on digital marketers and digital marketing agencies is also on the rise. One short banner popping up on one specific blog has a lot of planning, coordination among different departments and with the clients, and many, many work hours behind it.

To keep things functioning properly in a stressful environment like this, a professional needs to make good use of every appropriate tool available to them, which suits their and their company’s projects.

Here are some of the best project management tools that can make life easier for digital marketing teams:

  1. Trello: Trello is one of the best project management platforms that work on a collaborative approach. It acts as a roof under which every part of your team- from sales to development to paid ad- can come together and work. The software focuses on visual accessibility and it allows you to integrate the platform with other apps like Google Drive, Slack, and Jiraetc. through “Power-Ups”. The software comes in both a free version and a paid version. Even though the free version is pretty good for trial purposes, the paid version that comes at 9.99 USD a month provides much broader set of features and is an absolute value for money.
  • Monday: Another visually breath-taking project management tool would be Monday. The platform has a very simplified dashboard that allows its users to check on the progress of all their ongoing projects, comes up with frequent updates and enables the user to make any changes to their project very easily. To make things even easier, the platform comes with some specifically detailed workflow templates that help you in getting started with it. The scope of its features is very extendable, covering more and more requirements as they grow. This platform however does not offer a free version. Their plans start from 25 USD a month.
  • Podio:When it comes to flexibility of interface and customisation, Podio is one of its kinds. As a project management platform, it is highly adaptive, offering its users a varying range of functions- from designing apps to managing small scale businesses to even using highly specialised platforms available for specific departments in business organisations. Podio has its share of bragging rights when it comes to stats- over half a million enterprises of different sizes have created over a million projects using this platform. Podio also does not have a free version. However, their basic plan costs only 9 USD a month for teams with up to 5 members.
  • Asana: For managing collaborative projects and tasks, Asana is your go-to expert. For starters, this platform comes with very useful process templates that can be customised according to the growth of the enterprise. The interface is made user-friendly in a way that it is fit for any team to use. The platform allows you to access multiple functions including communicating with the different teams working on the project, managing the workflow into tasks and subtasks. Asana is one of the most sought after project management tool with clients like Deloitte, NASA and Airbnb to its credit.
  • Basecamp: Basecamp is a platform where all the needs of your team are met under one roof- from group chats to text boards to project workflows and even storage for files and documents. The simple user interface makes it useable to anyone including contractors, clients and people not very well versed in tech. The tool costs 99 USD a month, regardless of the number of users. Hence, it is most profitable to be used by big teams.

Even though these tools can help you provide a big boost to your project management but purchasing just any software will not bring about big changes. It is important to choose a tool that fits your agency and your work requirements the best.

Keeping the team in mind while choosing the software they will be working with is always a good idea. At the end of the day, it all comes down to how well you can scale your agency and workforce while making your choice of project management tools.